Impact of Cosmetic Advertisements on Women Essay example

The Shape of America As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the masses more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the want of†¦show more content†¦Over 55% responded negatively to this question (CNN.com). This Estee Lauder advertisement was created to persuade women to perfect their appearance. The problem lies in the defining of beauty as seen by Estee Lauder. The models in the ad are all ap pealing to both the mental and visual senses. However, the models in the advertisement are anything but your normal woman. The consumer must decide if the definition of beauty rests in the hands of Estee Lauder. Is beauty in the eye of the beholder or in the eye of the advertising agency? Estee Lauder not only creates an unrealistic definition, but they also pass these models off as being the standard for beauty and the look that women need. As long as the consumers buy into the Estee Lauder advertisement, then and only then, is Estee Lauder’s definition of beauty validated. By starting out the advertisement with, â€Å"Can you change the destiny of your skin,† it reinforces that people are not satisfied with the way they are; they need this product to become beautiful. When Estee Lauders professes that the past is forgiven, the present is improved, and the future will be perfect, the reader is being conditioned to wonder if they too are or can become beautiful. According to this claim, consumers were previously inadequate when compared to culture standards, but now it isShow MoreRelatedEffects of TV Commercials on Consumers1134 Words   |  5 Pagescommercial is used to spark interest in a product or services; without this influential and dominant form of advertisements, the majority of the companies and their respective products and services would not maximize their ability to reach various consumer bases (commercial. laws). Effects of TV commercials on consumer: Many of the researches have been conducted to see the influence of advertisement or TV commercials on consumer.The findings of these study support the current study that consumers are veryRead MoreImpact Of Advertising On Female Identity Formation1592 Words   |  7 PagesImpacts of Advertising upon Female Identity Formation What does it mean to be beautiful? For the advertising industry, the standard of being beautiful is perfection. American culture is highly concerned with beauty. From magazine to television advertisements, women are bombarded with images of perfection—perfect figure, perfect hair, and perfect skin. Moreover, advertisements sell products that would help improve women’s appearance. The problem with these advertisements is the subjectivity of beautyRead MoreWhat Is Advertising?1110 Words   |  4 PagesAdvertisement is defined as an act of advertising. 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The boost economy also drives the media industry grow rapidly which urging a group of super models and fashion actresses well-known among people especially female groupRead MoreCovergirl Cosmetics Campaign : An Overview Essay898 Words   |  4 PagesJade Gifford Nelson Comp I 2 October 2015 Covergirl In 1961, Covergirl cosmetics launched nationally with their Clean Liquid Makeup, but in the late 90’s, Covergirl Cosmetics launched the campaign which sloganed the words â€Å"Easy, Breezy, and Beautiful.† This campaign takes the star of today and shows that if the product is good enough for a superstar to wear, than she can too. Aside from the â€Å"Beautiful† section of the campaign, the â€Å"Easy, and Breezy† sections of the campaign are just as importantRead MoreNowadays, advertisement is placed in everywhere, no matter you are watching television, listening600 Words   |  3 PagesNowadays, advertisement is placed in everywhere, no matter you are watching television, listening radio, surfing the internet or even travelling on public transports. According to the A.C. Nielsen Co., the average person sees more than 20,000 advertisements each year. We may not even have consciously noticed that Advertisement certainly has given effect on us especially f or teenager. Teenage are more susceptible to the effect of advertising than others. Many of the advertisements give card stakingRead MoreHow does advertisement influence peoples behaviour?1319 Words   |  6 Pages Abstract In the modern world, advertisement is everywhere. In every abundance walk of life, there are huge competitions. As a result, advertisement has become more important. If you can be more noticeable, it means you would have chances to market. Therefore, advertising has great impact on different people. Advertising, is mainly used in market, refer to marketing message, which is presented by an identifiedRead MoreEssay on The Media Influence on Body Image925 Words   |  4 PagesHolmstrom, 2004). Here I review the theory that has been used by researcher in the area. Bandura’s Social cognitive theory (1994) assumed that â€Å"people learn and model the behaviors of attractive others†. The supporters of this theory suggest that young women find slim models in the media attractive and try to imitate them through dieting which leads them to eating disorders. Body image refers to a person’s unique perception of his/her body. It is how we perceive ourselves, how we think we appear to othersRead MoreThe Dangers of Plastic Surgery Essay1505 Words   |  7 Pages the ads on television have portrayed men and women in certain a light. It is apparent in advertisements from the forties that women were expected to behave, act and look a certain way. Even to this day, advertisements have a giant impact on what people purchase, as well as how people act. Advertisements in the media can greatly affect people in all aspects of their life. Many people are greatly influenced by what they read or see in advertisements and should act upon their observations. For example